MORE EFFECTIVE.
IN THE BEAUTY INDUSTRY
For a client from the beauty industry, we implemented long-term activities aimed at reducing the cost per click and increasing the number of transactions in the online store.
The strategy we proposed and implemented included Product Listing Ads campaigns, content marketing, cooperation with influencers and an affiliate campaign extended to vertical services.
increase in the number of users on the website
increase in the number of transactions in the online store
increase in revenue from online sales
IN THE BEAUTY INDUSTRY
For a client from the beauty industry, we implemented long-term activities aimed at reducing the cost per click and increasing the number of transactions in the online store.
The strategy we proposed and implemented included Product Listing Ads campaigns, content marketing, cooperation with influencers and an affiliate campaign extended to vertical services.
increase in the number of users on the website
increase in the number of transactions in the online store
increase in revenue from online sales
MORE EFFECTIVE.
IN E-COMMERCE
For an online pet shop, we ran a three-month campaign aimed at maximizing the number of transactions. The campaign used a dozen or so different channels, including AdForm, Facebook, Instagram, and Gmail Sponsored Promotions.
The performance campaign was additionally supported by cooperation with influencers. The content they created built brand awareness among new recipients.
CTR of the most effective advertising formats used in the campaign
eCommerce Conversion Rate (Conversions vs. Sessions)
sales transactions resulting from the campaign
IN E-COMMERCE
For an online pet shop, we ran a three-month campaign aimed at maximizing the number of transactions. The campaign used a dozen or so different channels, including AdForm, Facebook, Instagram, and Gmail Sponsored Promotions.
The performance campaign was additionally supported by cooperation with influencers. The content they created built brand awareness among new recipients.
CTR of the most effective advertising formats used in the campaign
eCommerce Conversion Rate (Conversions vs. Sessions)
sales transactions resulting from the campaign
MORE EFFECTIVE.
IN THE FITNESS INDUSTRY
For a company that sells fitness club cards, we implemented a year-long campaign aimed at maximizing card sales on the website. In the campaign, we used Performance Intelligence and Big Data tools, including Audience Buying, Cross Device Tracking, and advanced attribution models.
The media strategy built on the “always on” principle included weekly optimized views: in each of them, publishers, creatives and promotions were swapped.
advertising formats
go to the store's website
for every zloty spent on the campaign, the Client achieved from 6 to 10 PLN in revenue
IN THE FITNESS INDUSTRY
For a company that sells fitness club cards, we implemented a year-long campaign aimed at maximizing card sales on the website. In the campaign, we used Performance Intelligence and Big Data tools, including Audience Buying, Cross Device Tracking, and advanced attribution models.
The media strategy built on the “always on” principle included weekly optimized views: in each of them, publishers, creatives and promotions were swapped.
advertising formats
go to the store's website
for every zloty spent on the campaign, the Client achieved from 6 to 10 PLN in revenue
MORE EFFECTIVE.
IN THE PUBLIC SECTOR
The Museum of the History of Polish Jews created the Virtual Shtetl website, which gathers knowledge about Jewish towns in the former Polish-Lithuanian Commonwealth. The aim of the campaign was to generate traffic to the website from a precisely defined target group. This group included Internet users interested in the history of Polish Jews and the Holocaust, historians, educators, teachers, and people visiting websites on the above topics, including online bookstores.
We conducted a comprehensive campaign using display in the Google Display Network and text ads in the Google search engine window. The activities were conducted in Polish and English in the US, Canada, Europe and Israel.
the goal achieved in the area of acquired traffic (number of sessions on the website)
IN THE PUBLIC SECTOR
The Museum of the History of Polish Jews created the Virtual Shtetl website, which gathers knowledge about Jewish towns in the former Polish-Lithuanian Commonwealth. The aim of the campaign was to generate traffic to the website from a precisely defined target group. This group included Internet users interested in the history of Polish Jews and the Holocaust, historians, educators, teachers, and people visiting websites on the above topics, including online bookstores.
We conducted a comprehensive campaign using display in the Google Display Network and text ads in the Google search engine window. The activities were conducted in Polish and English in the US, Canada, Europe and Israel.
the goal achieved in the area of acquired traffic (number of sessions on the website)
MORE EFFECTIVE.
IN CSR ACTIVITIES
In the first half of 2018, the Eurocash Group implemented the CSR campaign "Local heroes: 100 entrepreneurs' initiatives for the 100th anniversary of independence". As part of the project, owners of stores cooperating with Eurocash could receive funding for the implementation of an initiative serving the local community.
In the first stage, entrepreneurs submitted their ideas, in the second stage, selected ideas were subjected to a vote by internet users. We were responsible for planning and implementing a nationwide campaign promoting "Local Heroes" in the media (radio, internet, outdoor and press) in both stages of the campaign.
ideas submitted by entrepreneurs in the first stage
votes cast by internet users in the second stage
IN CSR ACTIVITIES
In the first half of 2018, the Eurocash Group implemented the CSR campaign "Local heroes: 100 entrepreneurs' initiatives for the 100th anniversary of independence". As part of the project, owners of stores cooperating with Eurocash could receive funding for the implementation of an initiative serving the local community.
In the first stage, entrepreneurs submitted their ideas, in the second stage, selected ideas were subjected to a vote by internet users. We were responsible for planning and implementing a nationwide campaign promoting "Local Heroes" in the media (radio, internet, outdoor and press) in both stages of the campaign.
ideas submitted by entrepreneurs in the first stage
votes cast by internet users in the second stage
